Knowing Your Audience: How Marketing Has Become More Targeted
Every single day Americans see hundreds of commercials, only some of which are on television. Many of these advertisements appear on billboards, the Internet, restaurants, and any other place where potential consumers would dwell. You may also notice that more and more of these ads are becoming interesting to you. This means either the world has stopped making products that don’t suit you (not the case), or advertisers are getting better at finding you.
One of the most strategic marketing campaigns in recent years involves above-urinal advertising. Many bars and restaurants have begun selling mini-poster space directly above every urinal in the men’s room, providing an eye-level view of advertisements for a captive audience of at least 30-90 seconds each. These advertisements target the demographic audience of the bars, as well. A man is far more likely to see a poster that says “buy Levitra” than one for fabric softener. Since no members of the opposite sex use the other sex’s restrooms, bathroom advertising has become one way of reaching very specific demographics.
Advertisers have also started to target television commercial slots. No longer is it enough to have a commercial on TV since there are hundreds of channels for every taste and interest. Now an advertising company must know which shows their potential customers watch in order to perfect their sales pitches. For example, you are more likely to see commercials for lawyers on day time TV shows when those people who have a work-related injury are most likely to be at home watching television. In contrast, children’s shows often feature commercials for toys and household products, as kids and parents are typically the ones who watch those channels.
Although the advertising market is far more saturated, advertisers have learned to target the ads. In doing so, advertising has become far more effective.
No related posts.
